Step by step,
Excellence is crafted.
Research & Discovery
Understanding user needs, market trends, and potential opportunities.
Competitive product analysis and identification of design gaps.
Definition & Discovery
Establish design objectives & criteria.
Brainstorm sessions, rough sketches, ideation.
Concept Development
Refine selected ideas.
Detailed sketches, renderings and digital models.
Prototyping
Build physical prototypes to validate design & function.
Evaluation & Testing
Review the prototypes against established objectives.
Conduct user testing to gather feedback and ensure the design meets user needs.
Refinement
Incorporate feedback from evaluations & tests.
Iterating & improving upon the design.
Final Design & Specification
Finalize design details, colors, material and finishes (CMF).
Create detailed design specifications for production, including technical drawings and CAD models.
Production
Transitioning the design to manufacturing.
Overseeing production to ensure fidelity to the design intent.
Product Launch
Collaborating with marketing and sales teams for product launch.
Gathering market feedback for future improvements.
Post-launch Evaluation
Assess the product’s performance in the market.
Gather insights for the next generation or for other products.